By Trisha Harinath
When the invitation to attend the Samsung Africa Forum 2014 arrived in my inbox, I could not contain my excitement. There were two elements of this invite that got me smiling like a kid on Christmas morning – firstly, being a “hardcore” Samsung fan (I have never owned any other mobile/smart phone but a Samsung one) I would be privy to attend the launch of the exciting new products that the innovators would be revealing after months of hard work; and secondly (as if the first was not enough to convince me that I would definitely be attending the Forum this year) Samsung decided that for this event, it would leave the shores of SA, with its delegation including media from across Africa, and travel across the continent: destination – Malaga, Spain.
With the excitement of the trip occupying most of my mind, even during Christmas morning (the invitation came through towards the end of last year), I could not wait for 2014 to commence so that I would be that much closer to my date of departure. And when that day finally arrived, with my bags in tow, the realisation that I was about to embark on a once-in-a-lifetime opportunity was almost, for a second though, too much to take in – that was until I met other media guests, some of whom would become my “travel buddies” over the next few days as well as the Samsung team who were as welcoming as ever.
The reason Samsung hosts the annual Africa Forum is that it provides the perfect platform to reveal its new product ranges, upgrades, new technology as well as some of its key focuses in terms of social responsibility. Much of the time spent on the flight to Malaga (with a stopover at Zurich) was dedicated to eager journos (tech mostly with some lifestyle writers and editors, resulting in a colourful mix of personalities) discussing the possibilities of what the launch will reveal – the Samsung Galaxy S5 was high on that list…
To read my entire Spanish adventure feature, find out more about the products launched at the Africa Forum 2014, and hear what the new ambassador for Samsung SA (one of South Africa’s “spiciest chefs”) has to say get your copy of the May 2014 issue of SA Home Owner on shelf 24 April 2014.
WIN!
Stand a chance to win a copy of braai – reuben on fire, by telling us the full name of the book’s author, and why you want to win the book, in the comments section below. If you don’t know who this person is as yet here is a clue: this celebrity chef shares his perfect combinations to inspire you to create tantalising dishes.
Closing date: 4 March 2014
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