The Wall Street Journal recently covered the “gentle luxury” trend observed at the February 2024 Milan Fashion Week. This aesthetic embodies a sense of love with a focus on tactile experiences. It features cosy fabric choices, sumptuous textures, oversized and exceptionally comfortable silhouettes. As always, interior décor mirrors runway trends. According to Melanie Ewing, Chapters CEO and Italtile interior design expert, “Smooth, clean, and sterile looks are out, making way for comfort, individualism, and a lived-in feel.”
Neutral tones still dominate, but the emphasis is now on creating relaxing spaces rather than display areas. Knits, woven materials, plush upholstery, tweeds, rich leathers, and bouclé textures are favoured. Circular and oval shapes are preferred over harsh angles in furniture and finishes. Wood in various natural finishes and warm-toned worn stone looks are popular choices. Marbled textures remain popular, including marble-look subways and mosaics, not just large slabs. Large windows flood spaces with natural light, and feature walls are encouraged to showcase individuality.
Feel free to express yourself. Honour your authenticity when creating your mood boards. Choose items that are ergonomic and understated. Resist the temptation to be pretentious or overly posh. If you’re purposefully choosing anything, let it be sustainable, prioritising the planet in all your decisions. Aim for harmony and relaxation. Your home should be lived in, a welcoming sanctuary for all to enjoy, not just admire.
Cosy Quiet Luxury emphasises items that gain character over time, valuing quality, superb materials, and craftsmanship that withstand the test of time.
Some examples includes:
The Invicta Arena Wall Hung Vanity speaks of high-level quality and low-key sophistication. It’s a statement piece of generous proportions, featuring a refreshed colour palette and distinctive natty handles that reflect its unmistakable Spanish DNA. Designed to elevate your bathroom aesthetic, it complements various styles – from classic themes and contemporary looks to natural silhouettes, urban edges, or masculine metal aesthetics.
The Moda Vinile vinyl tile collection. Italtile’s exclusive wood-look vinyl tiles offer a more sustainable choice compared to real timber. They represent a triumph of design and technology, featuring extraordinarily authentic, grainy graphics and a wide variety of rich tones to choose from. You get excellent value for your money: durability, elegance, functionality, and comfort, with a soft finish that cushions bare feet and offers sound absorption properties. Whether you seek a serene ambiance, cosy and inviting spaces, relaxed aesthetics, or a timeless look, these tiles deliver it all in one package.
Natural Stone Cladding. The stone wall has evolved into a highly decorative element, especially as natural stone aesthetics lead the trend in nature-inspired décor, both for exterior and interior finishes. Italtile’s exclusive high-end ranges epitomise relaxed rustic luxury, capturing the hand-tooled authenticity of a skilled stone mason. The ingenious puzzle-piece construction features individual stone fragments attached to a cement-mesh base, ensuring a flawless installation with no visible joins. It embodies an eco-conscious, durable, and timeless aesthetic reminiscent of a 5-star bush lodge.
Over the years, Italtile has guided its customers wisely, encouraging them to invest in styles designed to create elegantly personalised spaces that outlast fads and grow more beautiful over time. Curated the Italtile way, Cosy Quiet Luxury speaks of personalisation, mindfully sourced objects, design that inspires awe, the highest quality, and layers upon layers of story.
Visit www.italtile.co.za
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