Art smart!

Always known for its boldly eclectic aesthetic, Molori Safari chose the dynamic South African design team at Hesse Kleinloog to take a fresh look at its glamorous interiors. Known for their creative thinking from concept development to finishing touches, Megan Hesse and Andrea Kleinloog began to put together the new direction in the second quarter of 2020.

“Our initial involvement was meant to be a small, light intervention but the circular nature of the architecture meant that we had to marry our design with the organic structure of the lodge,” said Kleinloog, who masterminded the new interiors.

In addition, artworks from the owner’s diverse personal collection – by artists such as Norman Catherine, Lady Skollie and Edoardo Villa, among others – were to be added to the lodge, taking the guest art experience up another level.

Very quickly, the talented interiors team realised that the organic floor spaces would be the place to start as many of the walls were curved and ideally suited to colourful rugs that would complement the bold new artwork. But as everyone in the industry knows, the choice of circular designer rugs is woefully limited in South Africa – and in the height of the pandemic, no ships were arriving anytime soon. Admirably undeterred, Kleinloog’s team undertook what must be the most heart-warming interior design journey that has evolved over the past two years.

It all began when Kleinloog asked designer Koos Groenewald of creative studio Jana+Koos: “Can you make a rug? Actually, can you make art and rugs?” An artist in his own right, he jumped at the challenge. It started with just one rug, but as he began talking to other globally acclaimed local artists about creating contemporary artworks to weave into large and colourful floor rugs, the excitement was palpable.

It was soon dubbed “the rug project”, and they began to look at rug manufacturers who could help realise their vision. In the end, they discovered the highly professional team of skilled craftspeople at Brabetz Carpet Mill in Durban. It was high-risk – there were no colour charts, no one was able to visit the mill during lockdown, and everything was done over video and phone. A collaborative force of trust, indeed.

“We started this project in the deepest, darkest depths of COVID uncertainty, and it was such a spark of joy in such a dark time. In many ways, the absolute fun and frivolity of colour and joy of engagement was so welcome in the disjointed, masked-up world.

“At the same time, it was inspirational to be planning for visitors to come back to South Africa,” says Kleinloog. Coupled with this, “The owner has a wonderful spirit of adventure and we were rewarded with gems of feedback, criticism, debate and discussion. Molori means ‘to dream’, and in all honesty, this project has been just that, a dream project!”

“We collaborated with some of South Africa’s most provocative contemporary artists who agreed to have their artworks interpreted and woven into these magnificent rugs,” says Molori’s owner, Ivor Ichikowitz. The artists are Athi-Patra Ruga, Cameron Platter, Jody Paulsen, Maja Marx, Nabeeha Mohamed and Koos Groenewald.

Jana+Koos applied their graphic design ability and worked with Brabetz to skilfully interpret the artworks into digitised patterns, enabling South African weavers to produce these grand creations. Speaking of the rugs: “They really are artworks in their own right,” enthuse Jana+Koos.

Each suite features one of the artist’s rugs and the main lodge area features the unexpected Eat Me (Bananas) artwork by Paulsen. The artist hopes that his contribution invokes “a feeling of joy and happiness”. That it does. All the rugs do, in fact.

Marx, a painter who has been working with visual language for many years, found it interesting to “see an artwork transformed”. Her artwork is inspired by ribbons and how they fall to the ground. “It’s about the power of line,” she says. “We automatically want to follow lines. It’s so special how Molori encourages us to slow down in this beautiful space and to appreciate the artworks.”

Platter, an internationally acclaimed visual artist who works in different mediums, confesses: “When I was approached to work on this project, I was over the moon. Based on A Night of Bliss, the woven rug takes from the original and makes it better!”

The rug journey during the pandemic was an opportunity to experience something entirely new for many of the artists, and Platter is not alone in marvelling at the outcome. “I thought the rug was way better than my original watercolour artworks!” says Cape Town artist Mohamed. “It’s a combination of three different artworks. It’s been translated beautifully. I didn’t understand the skillset that went into making a flat paper work into a luscious and colourful artwork.”

“The result is enchanting,” says Ichikowitz. “Our philosophy is to delight our guests with the unexpected and I believe we have achieved this with our new-look luxury interiors and by adding gravitas to our art collection.”

There is no doubt that the new Molori interiors invite an immersive, high-fashion experience, one that is unexpected in the African bush. Astonishing and fresh, it celebrates the country’s vibrant cultures and love of colour, while pushing creative boundaries and raising the bar, proving that even in the heart of a pandemic, South Africans are particularly good at “making a plan”!

For more information on Molori, visit www.roraprivatecollection.com/molori-safari/. Call 082 613 5723 or email reservations@molorisafari.com.

Featured artists on the rug project:

Athi-Patra Ruga www.instagram.com/athipatra/

Maja Marx www.instagram.com/majamarx/

Nabeeha Mohamed www.instagram.com/nabeeha_m/

Cameron Platter www.instagram.com/cameronplatter/

Jody Paulsen www.instagram.com/jody_paulsen/

Koos Groenewald www.instagram.com/koooooos/