In an era dominated by mass production and fleeting trends, craftsmanship is the new luxury, and Sofacompany is redefining what it means to invest in furniture. With a heritage rooted in Danish design principles, the brand brings globally informed, locally available furniture that leads a space rather than fills it.
“Luxury today is about intention and care. It’s about furniture that is thoughtfully designed, carefully crafted, and built to last. Craftsmanship transforms a simple line on a page into a piece of furniture that brings balance, proportion, and life to a room,” says Simonne Christie, interior designer at Sofacompany.
At the heart of Sofacompany’s approach is the philosophy that every detail matters. From the first sketch to the finishing touches, each sofa, chair, and table is conceived to combine function, proportion, and timeless design – hallmarks of Danish design – with practical adaptability for South African homes and hospitality spaces.
For homeowners and designers alike, this focus on quality, longevity, and considered design represents a shift away from fast, disposable interiors toward investment pieces that define and elevate a space.
“The most meaningful furniture is the kind that is lived with. It’s not about filling a room with pieces; it’s about creating a sense of calm and cohesion through design that has been crafted with skill, purpose, and respect for the materials,” adds Christie.
As Sofacompany continues to bring Danish design excellence to South Africa, the brand’s commitment to craftsmanship, quality, and intentional design ensures that luxury is not measured by price, but by the experience of living with furniture made to last.
Sofacompany forms part of the annual Cape Town Furniture Week exhibition, celebrated from 18 – 21 February 2026 in Cape Town. The exhibition programme is free to attend, and takes place across over 50 locations in multiple districts, anchored by the central Festival Hub. This part of the programme is open to the public, with no tickets required.
Find them at: 9 Napier St, Green Point, Cape Town, 8001
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