Samsung South Africa and OMO, through their OMO Wash Days campaign, are shining a spotlight on a surprisingly common issue in households: the incorrect use of laundry detergent. As part of the campaign, the duo wants to enlighten consumers on how everyday washing habits could be damaging their clothes, appliances, and the environment, and how intelligent technology is changing the game.
The hidden cost of doing laundry wrong
Many consumers don’t realise that using too much detergent, or the wrong type, can do more harm than good. Overdosing leads to excess soap build-up, mechanical strain, and inefficient rinsing, which can damage fabrics, irritate skin, and even shorten the lifespan of a washing machine. Under-dosing, on the other hand, compromises cleanliness, leaving behind dirt and grime.
What makes it worse? These issues are often amplified when detergent misuse is paired with the wrong washing cycle or water conditions.
The science of a perfect wash
Effective cleaning is more than just soap and water. Detergent performance is influenced by fabric type, soil level, water hardness, and the washing cycle selected. Most consumers can’t manually calculate all of these variables, and that’s where Samsung steps in.
The Samsung edge: Smarter technology for smarter washing
Samsung’s latest range of intelligent washing machines features ground-breaking innovations like EcoBubble™, AI Wash, and Auto Dispense – technologies designed to take the guesswork out of laundry.
- AI Wash uses sensors to detect load size, fabric type, soil level, and detergent concentration in real-time.
- It then automatically adjusts the water level, cycle time, and rinse intensity for optimal cleaning and rinsing*.
- Auto Dispense** delivers the precise amount of detergent needed, reducing waste and preventing overuse.
- EcoBubble™ activates detergent with air and water before the cycle begins, creating bubbles that penetrate fabric more effectively.
Together, these features not only improve washing results but also promote energy efficiency, water conservation, and appliance longevity, which are all key considerations for modern, eco-conscious households.
With rising utility costs and growing awareness around sustainability, the OMO Wash Days campaign couldn’t come at a better time. Samsung is empowering people with the science behind smart laundry, helping them make optimum choices that benefit their homes, their wallets, and the planet.
By combining Samsung’s smart appliance technology with OMO’s detergent expertise, the campaign bridges the knowledge gap that often leads to poor laundry outcomes.
Leave a Comment