Unox Casa, the pioneering brand that brings Michelin-star performance into private homes with its award-winning SuperOven, has officially entered the South African market through a partnership with local distributor Euro Appliances. To mark the launch, two exclusive events were held where South Africa’s culinary and design elite experienced SuperOven firsthand – witnessing a true revolution in the world of home cooking.
On October 29 in Johannesburg and October 30 in Pretoria, a select group of guests took part in an immersive culinary experience inside Euro Appliances‘ refined showrooms – an exclusive format that combines Italian design and cutting-edge technology. Throughout the day, guests enjoyed a three-course gastronomic journey that showcased the exceptional performance of the first truly professional oven designed for the home.
The partnership with Euro Appliances, a leader in the distribution of premium household appliances in South Africa, marks a strategic step in presenting to a new international audience the brand’s distinctive lifestyle philosophy: “Starred Living”. For the first time in the country, the excellence of professional culinary technology merges with the most refined expressions of interior design, establishing a new standard of contemporary luxury.
Luxury evolution
The luxury market in South Africa today represents one of the most dynamic expressions of the African continent. The growing emergence of a new entrepreneurial elite, alongside established wealth, is redefining the codes of sophistication and high-end consumption. Cities such as Johannesburg and Pretoria continue to stand at the centre of this transformation, driven by a thriving luxury real estate sector and an increasing demand for quality, design, and innovation.
Within these luxury residences, the kitchen is emerging as a strategic space of contemporary living – a setting where cutting-edge technology seamlessly integrates with convivial environments, both indoor and outdoor, designed to celebrate culinary culture and a lifestyle rooted in innovation.
“At Unox Casa, our mission is to push the boundaries of technology and design in the kitchen,” says Matteo De Lise, Unox Casa general manager. “SuperOven represents the pinnacle of Italian innovation – a blend of professional precision, advanced technology enhanced by artificial intelligence, and the timeless elegance of Italian craftsmanship. With this debut, we are thrilled to share our vision with a sophisticated audience, bringing a new dimension of excellence to the modern kitchen. Our partnership with Euro Appliances has been instrumental in making this possible, allowing us to introduce the Unox Casa experience to South Africa through a trusted partner that shares our commitment to quality and design. We are confident that South Africa, with its strong luxury culture and deep appreciation for contemporary cuisine, will welcome SuperOven with enthusiasm. We truly believe our product will resonate here, redefining the concept of luxury in the kitchen.”
A partnership of shared excellence
“The introduction of Unox Casa marks an exciting new chapter for Euro Appliances and our clients” says Bertus van der Veen, founder of Euro Appliances.. “The SuperOven represents the perfect balance of culinary innovation, craftsmanship and contemporary design, qualities that resonate deeply with our brand and the homes we help create. This partnership allows us to offer our clients access to professional-grade cooking technology, refined for residential living, where performance meets artistry.
At Euro Appliances, we have always sought to collaborate with brands that share our values of excellence, precision and authenticity. Unox Casa embodies that philosophy, it’s more than an appliance; it’s a statement of passion for cooking and design. We’re proud to bring this extraordinary product to our network of homeowners, designers and architects, offering them an experience that truly elevates luxury living.”
SuperOven: A masterpiece of innovation and design
Entirely crafted in Italy, SuperOven is an icon of design and performance that embodies the essential values of the Italian lifestyle: cooking as an art, hosting as an expression of love, and living with elegance.
Available in two configurations – Model 1 and the more compact Model 1S – SuperOven integrates professional cooking technology enhanced by artificial intelligence, offering an intuitive experience that transforms even the simplest dishes into masterpieces.
Key features:
- Star-level perfection: Delivers consistent, flawless results in one-third of the time compared to conventional ovens.
- AI-powered automation: Over 400 pre-set cooking programmes automatically adjust parameters based on the dish and quantity, ensuring effortless culinary excellence.
- Eco-friendly innovations: An active carbon ventilation system eliminates odours, while an automatic cleaning cycle ensures sustainability and ease of use.
- Iconic design: A minimalist aesthetic that enhances any luxury kitchen, with every detail meticulously crafted to inspire.
SuperOven not only elevates the culinary experience but also redefines what is possible at home, merging functionality with the emotional resonance of Italian design and the unrivalled precision of Michelin-starred performance.
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