Following the success in 2011 of the Prouvé RAW crossover project between Vitra and G-Star RAW, the partnership has continued with the development of a second limited series: the Prouvé Raw Office Edition. This second crossover collection revives a series of furniture and lighting originally designed by Jean Prouvé in the 1940s for the offices of major French industrial companies.
The Dutch fashion label G-Star RAW has found an expression of its identity in Jean Prouvé’s designs – technical objects that embody the principle of structural necessity while simultaneously exuding a poetic aura. As works that have attained the status of classics, they have served as a continual source of inspiration for the creative team at G-Star.
Prouvé’s constructive logic and strict utilisation of honest industrial materials not only corresponds to the product philosophy and brand identity of G-Star but also shows a strong affinity to the architecture of the brand’s new headquarters, built in 2014 by architect Rem Koolhaas. Thus it was a consistent decision to furnish the offices, conference rooms and canteens of the new building with designs originally created by Jean Prouvé some 70 years ago for the interiors of several French corporations and universities. Together with the architecture, they create a workplace that reflects the company’s radical design approach.
The Prouvé RAW Office Edition includes ten different designs, including office chairs, lamps and desks. Authenticated with a special edition label, the furniture and lighting in the Prouvé RAW Office Edition will be available from April 2015 at G-Star.com until the end of 2016.
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