Samsung’s “A Better Life” lifestyle campaign highlights its mission to improve daily life with AI-powered technology. By incorporating cutting-edge innovations into home appliances, entertainment devices, and health wearables, Samsung aims to seamlessly integrate these technologies into users’ routines. Through its SmartThings platform, Samsung enables users to enjoy a smarter, more convenient lifestyle. Products such as the M8 Smart Monitor, Neo QLED, Music Frame, Bespoke Washer Dryer, and Galaxy Tab provide users with experiences that enhance productivity, convenience and seamless integration into daily tasks.
AI integration across devices
Samsung is enhancing user experiences by integrating AI into its SmartThings platform and various products. This allows for personalised, intelligent interactions. The Neo QLED 8K TV, for example, comes with a built-in SmartThings Hub, allowing users to control devices, optimise energy efficiency, and manage their home environment directly from the TV. The Bespoke AI Laundry Combo™ determines the best wash and dry cycles based on fabric type, load, and soil level. Also, Samsung Vision AI transforms screens into interactive companions, simplifying user interactions and enhancing entertainment experiences.
Seamless ecosystem: Interconnectedness and ease of use
Samsung’s “seamless ecosystem” focuses on connecting devices for easier management and integration. Users can effortlessly switch between tasks, share content, and control devices across platforms. Features like Multi Control and app continuity allow seamless operation across multiple Galaxy devices, including smartphones, tablets, and smart home appliances. SmartThings serves as the central hub to control a variety of devices, offering features such as voice control, personalised routines, and remote monitoring. By using the SmartThings Energy platform, users can track energy consumption and optimise efficiency across all connected devices, helping to lower energy bills.
Enhancing productivity with connected devices
Samsung’s Galaxy Tab S10 Series enhances productivity with Galaxy AI, which helps streamline communication, creativity, and business tasks. The addition of keyboard cases and Samsung DeX turns these tablets into powerful productivity tools, offering a PC-like experience with access to mobile apps. Connecting the tablets to a monitor or TV expands the workspace, allowing for multitasking and a larger display experience. The M8 Smart Monitor offers a similar experience by allowing users to work, watch content, and communicate without needing a separate PC. With built-in apps and the new Workmode feature, users can remotely access other PCs, use Microsoft 365 programs, and connect mobile devices for a truly seamless work experience.
Quality & design: Functional and stylish home products
Samsung prioritises sleek, minimalist design in its home appliances, known for their “Flat Design” philosophy. This approach creates a modern, uncluttered look that complements any home environment. The Bespoke range, which allows for colour and configuration customisation, ensures that appliances fit the aesthetic needs of individual spaces. For example, Samsung’s refrigerators feature a seamless design, with doors that appear as if crafted from a single sheet of metal. The Neo QLED TVs combine innovative technology with a modern design, offering energy efficiency and enhancing entertainment experiences.
In addition to aesthetics, Samsung ensures that its home appliances, such as refrigerators, washers, dryers, and dishwashers, are built for durability and reliability. The company’s Music Frame device integrates style with sound, offering a frame-like design with a pure-white bezel, allowing users to display photos or artwork while enjoying high-quality audio. The device’s semi-transparent optical cable eliminates clutter, offering a cleaner look.
Samsung’s “Future Focus”: AI, sustainability, and innovation
Samsung continues to push the boundaries of innovation with its “Future Focus” initiative. By emphasising AI, sustainability, and the development of new technologies, Samsung strives to create a smarter, more efficient future. The company’s AI-powered solutions are designed to make daily life more convenient and sustainable. One example is Bixby, Samsung’s AI assistant, which helps users manage tasks through voice commands, from controlling settings to taking photos. Bixby is available across various Samsung devices, including phones, tablets, and foldables.
Samsung is also committed to sustainability, with plans to achieve net-zero emissions by 2050. The company is focused on developing energy-efficient products, using renewable energy, and incorporating recycled materials. By transitioning to 100% renewable energy and eliminating plastic packaging, Samsung is working to create a more sustainable future. Its DX Division aims to achieve net-zero carbon emissions by 2030, and the overall company has set the goal of achieving net-zero emissions by 2050.
Samsung’s integration of AI, innovative product design, and seamless ecosystems helps users lead more convenient, productive, and sustainable lives. Whether through smart home devices, connected tablets, or AI-powered appliances, Samsung’s technology enhances daily experiences while contributing to a smarter, more efficient future. The company’s focus on sustainability, AI-driven solutions, and connected ecosystems sets the stage for a better, more integrated lifestyle for users around the world.
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