BRITA invented the first water filter for domestic use forty five years ago, and the family business has since become the global leader in home water filtration. Designed and manufactured in Germany, BRITA focuses on their vision ‘a world where drinking water of the highest quality is always available to everyone’. This is increasingly relevant as the world’s water resources are under greater pressure from urbanisation and industrialisation making fresh water becoming an increasingly scarce resource.
Our tap water in South Africa in no exception, and while it is still safe to drink in the sense that it is free of water borne diseases, it does contain substances that give it an unpleasant taste and smell. Chlorine is the most commonly used chemical in the water treatment process, and there is growing concern about the long-term health implications of exposure to trihalomethanes, which are carcinogenic by-products formed with organic compounds during this process. Other industrial pollutants such as heavy metals like lead, mercury and aluminium, as well as inorganic pesticides and fertilisers are found in our tap water in increasingly high concentrations, and can also adversely affect our health and wellbeing.
BRITA substantially reduces all of these substances, making your water taste great and giving you confidence in the quality of the water you and your family consume. It’s also a smart alternative to bottled water, an industry that has grown exponentially in the past twenty years and has rapidly become a massive burden on our environment. It also has an enormous carbon footprint due to the massive amounts of energy used in its production and transportation and the waste generated by discarded plastic bottles.
BRITA products are available at Boardmans, Clicks, Checkers Hypers and Supermarkets, Dischem pharmacies, Makro, Pick n Pay Hypers, Family Stores and Super Stores, Wellness Warehouse and online at yuppiechef.co.za and brita-water.co.za.
We’re giving away 5 Brita Marella XL (3.5 litre) water jugs to the value of R295 each. Enter by telling us why you think it’s a smarter move to buy a BRITA water filter instead of bottled water in the comments section below.
Closing date: 7 October 2011.
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