Leading South African interior lifestyle brand Hertex has recently revamped its Bellville showroom; a landmark space that now seamlessly blends fabric, wallcoverings, furniture, and homeware with hospitality and lifestyle experiences.
Originally opened in 1996 as Hertex’s second showroom and first warehouse, the Bellville space has long been a cornerstone of the business, even serving as the company’s Head Office until recently. Over the years, it has evolved in line with Hertex’s own transformation from a trade-focused fabric supplier into a design-forward, lifestyle destination catering to both professionals and consumers.
“The reimagined Bellville Showroom is more than just a refreshed space, it represents our journey as a brand. What was once a trade-focused destination has evolved into a curated experience that resonates with both design professionals and style-conscious consumers. Our HAUS offering has grown exponentially over the last two to three years. In addition to our extensive, trend-forward rug collection, we now offer consumers direct access to ready-made furniture, most of it upholstered in exquisite Hertex fabric, luxurious ready-made curtaining, also crafted from Hertex fabric, and a curated selection of homeware designed to bring every interior scheme to life. I’m especially excited that this new space finally allows us to showcase the full scope of what HAUS has become,” says Katryn Herrmann Van Dyk, Creative Director at HAUS.
Founded in 1987 in a modest Cape Town showroom, Hertex has grown into a household name with showrooms across the country and a global footprint. The company’s commitment to quality and curation remains at its core, offering an extensive range of high-end interior fabric, wallpaper, rugs, and wallcoverings suitable for everything from luxe residential projects to specialised medical applications. As a family-run business, Hertex thrives on excellence, integrity, and innovation.
The HAUS concept, born from Hertex’s desire to offer complete interior solutions offers an expansive collection of curated rugs, furniture, and homeware, everything needed to complete a considered and beautiful home. These collections are available to browse and shop at Hertex showrooms and online.
The newly reimagined showroom also introduces a fresh layer to the customer experience – the HAUS Café by Cake Canteen – an in-store destination that brings together interior inspiration and artisanal indulgence.
“HAUS Café by Cake Canteen is a celebration of collaboration – not just between us and Hertex HAUS, but across the entire local baking community. We believe the future of our industry lies in working together, sharing spaces, and elevating one another’s craft. This café brings together incredible cakes and incredible makers, all under one beautiful roof,” says Jandri van Zyl, Founder of Cake Canteen.
Whether you’re an interior designer, architect, or a customer with an eye for detail, the new Hertex Bellville Showroom invites you to experience a curated world of inspiration, collaboration, and beautiful living.
Hertex HAUS Bellville Showroom | 12 Bella Rosa Street, Bellville
Visit www.hertexhaus.co.za
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