Sloom.co.za is one of the first bed-in-a-box concepts to launch in South Africa. Since its inception, they have expanded their offering to include accessories like the Height-Adjustable Sloom Pillow and bedding, along with their bed frame featuring a headboard. Now, customers can enjoy a customised colour option for their bed frame and headboard, ensuring a smoother and more comfortable bed-shopping experience tailored to their preferred decor style.
“When selecting the new colourway options for our bed frame, we scoured for and identified the current popular bedroom decor colors, and it’s no surprise that neutrals are a timeless favourite! In response, we thoughtfully curated four swatches to accommodate various preferences: Chalk, an almost white shade for those who prefer a light aesthetic; Mouse, a soft light grey option for those seeking a gentle neutral tone; String, a natural beige choice that adds a modern and warm touch; and Midnight Black, offering a bold and striking look. While we could have offered a wide array of colours, our focus is on simplifying the bed-shopping experience for our customers. Too many options can often complicate decision-making. Hence, we streamlined the selection process by featuring only the top four colours, ensuring ease and convenience for our valued customers,” says Susan Kemp, Design Director at Sloom.
“Just as our modular mattress is designed for every type of sleeper, we aim for our bed frames to suit every type of decorator. With the addition of these four new swatches, we enable personalized comfort and style,” she adds.
Sloom’s high-quality, sturdy, and durable bed frame with headboard is specifically designed for the Sloom Mattress. It is easy to assemble and boasts a modern design, with perfectly spaced slats allowing for optimal airflow for your mattress.
The Midnight Black colourway has a rub count of 30,000 due to its darker colour. The lighter-coloured fabrics are coated with a stain-resistant finish and have a rub count of 50,000. This means that your headboard will maintain its new appearance for a longer time and can be easily cleaned by wiping it down with mild detergents.
To customise your Sloom Base and Headboard, visit www.sloom.co.za, and their customer service team will assist you. As the beds are hand-made in Cape Town, there is a 2-week lead time on orders.
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