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Roche Bobois launches its new brand film

The leading French brand in high-end furniture and decoration returns to television and digital media with a new brand film produced by BETC Paris.

Directed by Dean Alexander, a multi-award-winning American photographer and director who is also a committed Francophile, the film offers an elegant play on Frenchness to showcase some of the brand’s most iconic pieces.

It features a love-at-first-sight moment between a young man and woman in the elevator of a prestigious hotel in Paris. A touch of fantasy comes into play… and the elevator carries them directly into what could be their shared life, surrounded by iconic Roche Bobois furniture. Each floor becomes an elegant, poetic moment of life.

Set to an original rendition of “Parlez-moi d’amour”, a timeless French song, the film captivates viewers with its bold, fresh and light expression of the emotional power of French Art de Vivre – a spirit that the brand spreads around the world.

Visit https://www.roche-bobois.com/en-ZA/

THE AUTHOR

SA Home Owner Online

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