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The inspiration behind Dulux’s Colour of the Year 2025 – True Joy™

True Joy™, revealed by Dulux South Africa as the 2025 Colour of the Year, embodies the current cultural mood. Palesa Ramaisa, Dulux Colour Expert, shares three distinct colour stories, each carefully curated to reflect contemporary trends and lifestyles. These stories expand on the versatility and vibrancy of True Joy™, offering a range of inspiring palettes for home decorators.

Each year, contributors from the Global Trend Forecast – experts from fields like design, architecture, journalism, and technology – gather insights on where the world is heading and determine the dominant trends that reflect the current mood of the world.

This year, the discussions covered a wide range of topics, from the history of local cultures to the pros and cons of AI, as well as how uncertainty and change can present opportunities to create something better. The overriding sentiment that emerged is a desire to break free from our current bubbles and embrace the new.

Trend #1: Make a joyful leap into the unknown – feel excited about pursuing new horizons

When people are facing change, they want to leave the past behind and look toward the future. We’re moving into new spaces and venturing into new frontiers by embracing technology, sustainability, and other cultures – expanding our minds and broadening our horizons. This isn’t a time to worry about what might happen; it’s time to dream big, go beyond, and embrace the unknown.

To reflect this shift in our interiors, Dulux has created a palette full of bold and uplifting colours that inspire an adventurous space – one that’s delightfully spontaneous and encourages us to take the leap.

Trend #2: Be proud of human creativity and craftmanship – celebrate the handmade

Technology has a profound impact on society, influencing our communication, healthcare standards, and education systems. However, the rise of AI has blurred the lines between what’s real and fake, making people wary of its power. As AI begins to dominate our daily lives, it’s easy to feel that human skills are becoming redundant. People are reappraising art and creative writing produced by the human mind. This was evident at Milan Design Week, where the celebration of handmade objects highlighted the importance of human craftsmanship.

For this trend, Dulux has created a palette that connects us to matters of the heart, helping us feel grounded and in touch.

Trend #3: Feel rooted and proud of your identity – re-embrace your heritage

The rise of globalisation has gradually led to a world where we are surrounded by similar cultural references, no matter where we live. However, people have realised that we are at risk of losing our unique roots and becoming homogenised. This has inspired many to reconnect with local cultures, re-embrace their surroundings and communities, and appreciate the rich heritages that make us different and unique.

Globalisation was originally about the integration of worldviews, products, ideas, and cultures. But over the past few decades, many have felt that their local identities have been left behind.

To reflect this trend, Dulux has created a palette that proudly celebrates our unique identities and roots.

Visit www.dulux.co.za/en/dulux-colour-of-the-year-2025

THE AUTHOR

SA Home Owner Online

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