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Zorora opens new flagship experience centre in Kramerville, Sandton

Written by Shereen Lurie

Zorora, a renowned name in luxury, locally made furniture, has unveiled its much-anticipated flagship experience centre at 19 Dartfield Road, Kramerville, Sandton. This new destination promises to redefine how Johannesburg experiences high-end furniture, offering a unique opportunity to immerse oneself in Zorora’s meticulously designed collections in the heart of the city’s thriving design district.

The new Zorora showroom and experience centre is thoughtfully designed to cater to both retail customers and industry professionals. At the front of the store, Zorora Sofas (Zorora’s retail offering) invites the public to explore their collection in a commercial showroom setting. Here, customers can experience Zorora’s most-loved sofa styles and trusted fabrics, with the option to select from a curated range of fabrics and scatter cushions for limited customisation. This area is crafted for clientele who appreciate quality and style with a personal touch.

Further into the showroom, the Zorora Connect awaits—a space dedicated to the trade. This area is tailored for interior designers, architects, property developers, and retail clients to explore bespoke options and fully customise their projects. Through one-to-one consultations, professionals can collaborate with our team to personalise furniture and fabrics, making Zorora Connect a creative hub for those seeking unique and tailored solutions for their clients.

As a brand, Zorora has built a reputation for delivering luxury furniture that doesn’t come with the typically steep price tags associated with high-end design. Known for its commitment to quality and craftsmanship, the company offers premium, locally produced pieces that rival international standards, all while keeping affordability at the forefront. The new experience centre allows visitors to explore the extensive range of furniture in a beautifully curated space, showcasing the brand’s diverse styles and innovative designs.

The flagship store is more than just a showroom – it’s an experiential space where clients can engage with the brand, receive personalised design consultations, and explore the possibilities of transforming their homes with Zorora’s bespoke pieces. Located in the heart of Kramerville, Sandton’s vibrant design hub, the centre is poised to become a go-to destination for those seeking timeless, high-quality furniture that blends luxury with accessibility.

With its new flagship centre, Zorora is set to continue its mission of making beautifully crafted, locally made luxury furniture accessible to a broader audience, further solidifying its position as a leader in South Africa’s design landscape.

Visit https://zororasofas.co.za

THE AUTHOR

Shereen Lurie

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