Out And About

ILVE’s first Cape Town showroom

Written by Shereen Lurie

When asked what their dream cooker would be, those in the know would opt for for something from ILVE. With over half a century of innovation in both the technical and design realm, this beloved Italian appliance brand has earned its reputation as the favourite of the culinary cognoscenti. We’re excited to share that the brand has just opened their first Cape Town showroom in De Waterkant.

Following almost 25 years with a footprint and showroom in Johannesburg, fans of ILVE can now experience the brand’s wide array of cookers, their impeccable craftsmanship and superior service in person, at the southern tip of Africa.

According to Sue Gleeson, Managing Director of ILVE South Africa, foreign investment and the rise of semigration into the Western Cape have boosted demand for a Cape Town showroom, resulting in a beautiful new location that aligns with ILVE’s ethos of ‘Live, Cook, Love’.

While ILVE produces one of the largest ranges of gas and electric appliances in Europe, mass production is not the goal, but rather variety. With ILVE, there’s a cooker for every preference. As is the Italian way, ILVE has mastered the art of living well with a selection of appliances that render cooking a daily pleasure and thus improve quality of life.

Gleaning from decades on the ground in Joburg, ILVE Cape Town’s most valued lesson has been listening to what customers want; and what they don’t. The new showroom is channelling this knowledge with a space that’s streamlined and sophisticated, focusing on unrivalled product knowledge and an in-store experience that leaves a lasting impression, rather than overwhelming with visual noise.

A visit to the new showroom is guaranteed to be personalised; this is what sets ILVE apart, well, that and their reputation for unmatched after-sales service. Choice is also a promise, with an opportunity to customise your range cooker or built-in appliance in one of 210 RAL colours. Add to this a variety of hob configurations and six different trims, and you’re guaranteed to find a cooker that speaks to your unique preferences.

In line with their love of colour, the Cape Town space promises to be an enriching experience, bolstered by a cornucopia of shades that best showcase ILVE’s state of the art appliances and leave you feeling all the better for it.

Visit www.ilve.com/en-za


Shereen Lurie

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