If there’s any colour that could give your home a hug, it’s Sweet Embrace™ – Dulux – Colour of the Year 2024. The pastel pink shade, inspired by soft feathers and evening clouds, is perfect for creating the calm and welcoming spaces that so many of us crave.
This welcoming colour reflects extensive research into global social, design, and consumer trends for 2024, which found that in an uncertain world, we’re on a quest to belong. We need places that make us feel calm, and we also seek moments of joy in everyday experiences. Identified by in-house colour experts and international design professionals, these three trends will influence how we live in the coming year.
Our world can sometimes be a very complicated place. Every year comes with new changes and challenges; we are thus pushed to start anew and ponder our future. With Dulux’s three unique colour stories inspired by Sweet Embrace, we can make our homes the ideal setting for reflecting and meeting life’s difficulties head-on.
With society in a state of flux, we’re reassessing how we cope with the world. Starting at home, we’re looking to create our own ‘special somewhere’ that grounds us in our individual memories and relationships. Dulux’s Colour of the Year, Sweet Embrace, and its three complementary colour palettes can help us achieve that. They enable us to personalise our environments to fit the times we live in, as well as bringing a sense of stability and moments of joy to our spaces.
“Our Colour of the Year 2024, Sweet Embrace, is a delicate, welcoming, and soothing tone that brings a sense of stability and softness to a space. Sweet without being saccharine, it works beautifully as a stand-alone shade and can also act as a positive foundation for a host of other shades. Working with the colours in our new palettes offers a wealth of possibilities for our customers to create a space that feels just right for them,” says Dulux colour expert Palesa Ramaisa.
As part of the 2024 ColourFutures™ colour trend report, three decorative paint colour stories have been designed around Sweet Embrace to help consumers choose on-trend and harmonious wall colours that reflect their unique personalities:
A Warm Colour Story (a personal space) – The warm colour story reminds you of home, a place that feels comfortable and safe, and combines shades of stone, soil, and clay. The global earth tones can help create a personal space that’s familiar and embracing – somewhere we can feel snug and find comfort.
A Calm Colour Story (a simplified space) – The calm colour story has fluid natural tones that evoke thoughts of nature and the essence of life. Bringing together the soft greens and blues of the woods and sea to create a quiet space where we can clear our minds, feel peaceful, and understand the value of the simpler things.
An Uplifting Colour Story (a friendly space) – The uplifting colour palette with its modern pastels puts a smile on your face with dreamy lilacs and modern yellows to create a friendly, light-hearted space where we feel energised, joyful, and open to new possibilities.
“As we try to redefine our place in the world while searching for meaning, simplicity, and moments of joy, it’s more important than ever to create a space where we feel completely at ease – a place where we belong. This year’s Colour of the Year and its complementary palettes promise to achieve just that with useful ease. We hope it inspires you to transform your home into a beautiful space to reset, refocus, and rediscover your strength,” adds Nathalie Sweeney, marketing director for Dulux Paints, Sub-Saharan Africa.
For more information about the Colour of the Year 2024, visit www.dulux.co.za and follow #CF24 on social media.
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